What is the difference between a serum and a cream?

A frequently asked question in the salon: "Should I use a serum or a cream?" The answer is: preferably both. But the order and purpose are different. Diana calmly explains.

What does a serum do?

A serum is a lightweight liquid with a high concentration of active ingredients. Think of vitamin C, hyaluronic acid, niacinamide, or peptides. Due to their small molecular size, serums penetrate deeper into the skin than a cream.

A serum is targeted. You choose it based on a specific skin need: hydration, pigmentation, aging, glow, or repair. It is not general care but a targeted treatment.

What does a cream do?

A cream works on a different level. It replenishes moisture, strengthens the skin barrier, and creates a protective layer. A cream also seals in the active ingredients of your serum, allowing them to work longer.

A good day cream protects the skin throughout the day. A night cream supports the recovery process while you sleep.

Diana's Tip: Always use your serum before your cream. The serum works best on cleansed, slightly damp skin. Let it absorb for a moment and then apply your cream as a final step.

Do you need both?

For most people: yes. A serum addresses a specific skin problem. A cream provides daily hydration and protection. They complement each other rather than doing the same thing.

Do you have dry or dehydrated skin? Then a hydrating serum combined with a richer cream is a logical choice. Do you want to work on pigmentation or aging? Then choose a serum with the right active ingredient and use the cream as a regular base.

When can you use only a cream?

If your skin is well-balanced and has no specific concerns, a good cream is sufficient. This also applies if you are just starting a new routine and want to build up slowly.

Which serums can you find at Puur Diana?

Which creams can you find at Puur Diana?

  • View all nourishing creams and filter by your skin type.
  • Unsure which cream suits your skin? Feel free to contact Diana for personalized advice.
In short: Serum = targeted treatment. Cream = protect and seal. Use them together for the best results.

View all serums

Results vary per person and skin type. If in doubt about which products suit your skin, we recommend personalized skin advice via the salon or through our contact page.

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